The term “kitsch” came into being in Germany toward the end of the nineteenth century (Dorfles, 1969; Calinescu, 1987; Riout, 2004). The etiology of the word is unknown. One possible source is the verb kitschen meaning “to collect rubbish” (Rugg, 2002); another is verkitschen, “to make cheaply” (Dutton, 1998). Words used to describe kitsch – “tacky,” “tawdry,” “garish,” “chintzy,” “schmaltzy” and “cheesy” – suggest cheapness, ostentation, triteness and sentimentality. Garden gnomes are a classic example.
